Curriculum
15 Weeks of Personal Small Business Coaching with Your Own Book Yourself Solid Business Coach
About the 15-week Personal Small Business Coaching Program
The Small Business Coaching Plan for Success
Small Business Coaching Curriculum
Month One: Your Foundation for Smarter Marketing and Branding
Booking yourself solid requires a foundation strong enough to support all your business development and marketing. That foundation means you know how to:
o Choose ideal clients so you work only with people who inspire and energize you
o Understand why people buy what you’re selling
o Develop a unique and memorable personal brand
o Talk about what you do clearly and with enthusiasm
Being in business for yourself, especially in the service of others, requires personal reflection and growth. I’ll work with you to help you to consider your new foundation from all angles. It is a bit like assembling a puzzle–and we take it one piece at a time. When we’re finished, you’ll have the foundation for smarter marketing and booking yourself solid.
Month Two: Strategy for Building Trust and Credibility
Being booked solid happens when clients and potential clients know like and trust you. Your reputation in the marketplace is everything. Our small business coaching program will help you develop a strategy that sets you apart – one that builds fruitful relationships based on trust and credibility.
Your strategy will include:
o Establishing yourself as a credible and likeable expert in your field
o Building solid relationships through your sales cycle
o Creating lead-generating information products that help people and enhance your reputation
o Having sincere sales conversations that get results
Months Three and Four: The Seven Core Self Promotion Strategies
In the third and fourth months of working together, you’ll learn how to use and profit from the Book Yourself Solid Seven Core Self-Promotion Strategies:
o Book Yourself Solid Networking Strategy
o Book Yourself Solid Direct Outreach Strategy
o Book Yourself Solid Referral Strategy
o Book Yourself Solid Web Strategy
o Book Yourself Solid Speaking and Demonstrating Strategy
o Book Yourself Solid Writing Strategy
o Book Yourself Solid Keep-In-Touch Strategy
Week-by-week, I’ll share with you essential, smarter marketing techniques and time-tested strategies that will help you create relentless demand for the services and products you offer.
Between sessions, you’ll hone your business strategy using our work sheets, samples and other supporting materials to help you incorporate what you’re learning into a smarter marketing plan.
